Product Strategy Starter

Answer a few questions about your product idea. We’ll craft a user-centric strategy using design thinking – from discovery to deliverables.

Name *

Company (if any)

Email Address *

Phone/WhatsApp *

Address

Product/Project Name

What are you designing? *

Describe what it does + who uses it (2–3 sentences) *

How often is it used? *DailyWeeklyOccasionallySpecific purpose

What motivated this project now?

Primary user/buyer profile

Their biggest frustrations with current options *

Brand awareness?VerySomewhatNot reallyUnsure

Top 2–3 competitors *

Why yours > competitors? (no "quality/cheap") * *

Target segment *Ultra PremiumPremiumCommercialB2B

Your USP (1–2 sentences) *

Benchmark product

Design direction *Fresh conceptsRefine existingMatch leaderImitate leader

Business goals *

Development stage *

Prior user research? *Is any user research done before?YesNoInformal

Research details

Legacy product to match?YesNoMaybe

Legacy details

Company branding? *YesNo

Branding guidelines

Key constraints

Success in 6–12 months? *

Focus areas *FunctionalityValue Eng.AestheticsErgonomicsBrandingPrototypingManufacturingOther

Expected solutions from lsaravanan.com *

Deliverables *SketchesCAD FilesRenders3D PrintFunctional PrototypeMoldsDocumentation

Timeline *

Additional notes

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L Saravanan, the Product Design Strategist—specializing in user-centric design thinking for ambitious founders. Turns rough ideas into production-ready products