The right product decision
is not made by instinct.
It is made by evidence.
L Saravanan · Product Decision Strategist · India
The journey.
Foundation
Cipetian
Mould design. DFMA. Plastics engineering. The training that teaches you what a wrong decision costs before it reaches production.
Design
MSc in Engineering — Product Design
Coventry University at MSRSAS, Bangalore. Form. Function. How products are designed to be wanted — not just manufactured.
2012 — 2021
PET Bottle Manufacturing
His own business. His own money. 50+ customers. Every product decision had a consequence he could not undo.
2022 Onwards
7 Industries
He watched 40+ founders across 45+ products make the same mistake. Not a similar mistake. The exact same one. Every time. In every industry.
FMCG · Packaging · Food · Agricultural Equipment · E-commerce · Digital · Service Design
Now
LSAR Framework
He built LSAR from that observation. Not from theory. From decisions that had a rupee value and a deadline.
How he works.
He still thinks like a designer.
Which is why he sees what others miss before the mould is cut. He knows the cost of a rework. He knows what a wrong decision looks like before it reaches production.
He gives one verdict.
Build. Refine. Stop. Backed by behavioral evidence — not by opinion, not by gut feeling, not by what the team voted for. One verdict. Documented. Clear.
He works before you build.
That is the only window where the decision can still change everything. After the mould is cut, after the order is placed — it is too late for this conversation.
He works with a small number of founders at a time.
Engagements are limited by design. The quality of the product decision is what matters — not the volume of clients served.
Who he works with — and who he does not.
If you are about to build something —
talk to L Saravanan first.
15 minutes. No commitment. The right next step becomes clear from that conversation.
Talk to L SaravananLimited engagements.
Common Questions
What does L Saravanan actually do?
L Saravanan works with founders before they build — applying the LSAR Framework to determine what product should be built, for which buyer, with what behavioral evidence. He gives one verdict: Build, Refine, or Stop. Not a report with options. One direction backed by evidence from real users in real situations.
How is this different from a product consultant?
A product consultant gives recommendations based on experience and opinion. L Saravanan gives verdicts based on behavioral evidence — observed from real users in the actual context where the product will be used. The difference is not in the output. It is in the foundation the output is built on.
Why does his design background matter?
Most product decision strategists have never made a physical product. L Saravanan has — from mould design training at CIPET to running a manufacturing business with 50+ customers. He knows what a wrong decision costs in production because he has felt it. That operating experience is what makes his verdicts specific, not general.
Why are engagements limited?
The quality of a product decision depends on the depth of the engagement. L Saravanan works with a small number of founders at a time — not as a positioning tactic, but because the work requires full attention. Each engagement produces one verdict. That verdict requires real research, real analysis, and real thinking. That cannot be done at volume.
What industries has he worked in?
FMCG, Packaging, Food, Agricultural Equipment, E-commerce, Digital, and Service Design. 40+ founders across 45+ products. The LSAR Framework applies across all of these because the core question is always the same: who is the real buyer, what is their real goal, and does the product decision reflect that?